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Cash Runway Explained - How to Model Without a CFO
(Simple Guide for Founders)
Running out of cash is the number one reason startups and businesses fail.
Cash runway, how long your business can survive based on short term forecasted spend level, is often misunderstood.
The good news? You don’t need an all singing all dancing financial model to generate an extremely useful illustration of runway.
What is Cash Runway!?
The number of months you can operate before your current cash runs out.
Very basic formula:
Cash available ÷ Monthly burn = Runway (months)
E.g. £50,000 in the bank, £5,000 a month net outflow = 10 months runway
Why it Matters!
Clarity – Know exactly how much time you’ve got to launch, convert new (paying) clients/customers, pivot to new markets, raise funds or cut costs
Investor/Bank/Funder Relations – Funders will always ask ‘what’s your runway?’
Decisions, Decisions - Should you hire, launch or delay? Runway gives context
How to Calculate It (Simply)
Step 1 - Know your starting cash
What’s the bank balance today?
Step 2 – Work out your monthly burn
Cash outflow, minus inflow. Don’t get bogged down in the granular detail here (don’t stress if you miss that a software subscription is going up £10 a month!), the goal is clarity, not perfection.
KISS (keep it simple, stupid).
Step 3 – Factor in material changes
If you know you’ve got new hires joining, or have landed a chunky client on retainer, factor this in. A static model is dangerous, adjust!
Common Mistakes
❌ Not understanding the difference between profit and cash, and the timing profiles e.g. customer and supplier payment terms (I’ll come onto this in another blog post)
❌ Overlooking timing on VAT, PAYE, corporation tax, R&D tax credits etc.
❌ Overly optimistic assumptions e.g. 100% conversion rate on all new leads. Build in some pessimism
How to Use Runway in Practice
<6 months runway – Survival mode. Reduce burn, raise cash
6-12 months runway – Some stability, but start the fundraising process
12+ months runway – Breathing room. Time to invest and grow strategically
Final Thoughts
You don’t need a CFO to know your runway, a basic spreadsheet, discipline and awareness of what’s coming up. You do, however, need to revisit your runway regularly. Things change, so assumptions need updating.
Runway isn’t a ‘set once and forget’ metric, it’s a vital tool for survival and growth.
Want a simple runway template? We use the same starter tool for our clients, drop us a message and we’ll send it over.